BNF Bank launches ‘Take Action Today’ campaign
During the month of October, BNF Bank launched a fully-fledged campaign among its 200-strong staff to contribute to the battle against breast cancer. Titled 'Take Action Today', the campaign involved a number of initiatives intended to continue raising awareness about the importance of testing, early detection and prevention.
"The objective of this campaign was to empower both men and women to take the necessary steps to act fast," said Alison Grech, Head of Human Resources and People Development at BNF. "Unfortunately, the fear of testing positive to breast cancer keeps individuals away from regular examinations that could uncover illnesses at a very early stage, thus making the diseases treatable."
"Our campaign targets this particular issue, in the hope of instigating our immediate BNF family to take action, with a potential spill-over to their families. Malta has a very high incidence of breast cancer. A conversation in every family needs to happen. Together we can work towards a stronger, healthier community."
As part of the campaign, BNF offered free mammogram screening at St James Hospital to all female employees in the risk age brackets, along with other discounted services to employees and their loved ones.
In the drive towards awareness, to keep the cause top of mind, employees wore pink on Breast Cancer Awareness Day and sported the pink ribbon pins. As is customary, the Bank's monthly dress down day was dedicated for the collection of funds for the cause, which this year will go to the Action for Breast Cancer Foundation Malta. The Foundation is a voluntary organisation that campaigns for awareness and a quality assured service in the diagnosis and treatment of breast cancer in Malta and Gozo.
Moreover, during the month of October the Bank made use of its network of twelve branches across Malta and Gozo to encourage and engage customers to donate to the cause, via collection tins.