We're a leading financial institution, a key player in the Maltese market and part of a highly diversified multi-national group of companies. Employing a team of 260 employees, the Bank offers a full range of lending and savings solutions to both personal and business customers. We strive to offer a highly personalised service through our network of twelve retail branches spread across the Maltese Islands.

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We're a team of inspired people who believe that opportunities start with a conversation.

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Reporting to the Head of Unit, you will be responsible to:

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• develop tactics to execute the marketing strategy and plan to drive customers to the Bank’s channels;
• deploy and own the implementation of successful marketing campaigns from idea generation, concept creation to full execution;
• brainstorm new and creative growth strategies;
• manage social media and digital platforms including growing organic traffic and paid acquisition, generation of content, pay per click campaigns, publicity, lead generation campaigns, copywriting and performance analysis;
• plan and produce engaging content for website, press releases, articles, interviews, speeches, speaker notes and reports;
• build strategic relationships and partnerships with key stakeholders, agencies and vendors;
• prepare and monitor the marketing budget on a monthly basis, allocate funds and compile variance reports with analysis;
• measure and report on the performance of marketing campaigns, provide insight and assess effectiveness against objectives;
• execute and manage a CSR Plan in line with the bank’s ESG strategy and objectives by identifying initiatives worth supporting;
• identify and maximise marketing opportunities through digital banking platforms linking with customer habits and products and offers that the bank has or may develop;
• support the commercial drive of the bank, increasing customer value and satisfaction in order to meet agreed targets and objectives;
• understand Product and services offered by bank, analyse related customer behaviour and devise plans and initiatives to promote in line with overall bank’s objectives;
• organise and manage events with a keen attention to detail; and
• handle any other duties which may be assigned by the Head of Department in the interest of the smooth running of the Unit and the Department.

The potential candidate should also have a positive attitude, be well-organised, meticulous with a hands on approach to work.

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You must:

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• have excellent verbal, formal written communication and social skills;
• have excellent planning, organisation and time management abilities;
• have excellent project management skills;
• be creative and innovative mindset with a good sense of aesthetics;
• be flexible, manage priorities whilst remaining calm under pressure;  
• be highly motivated, self-driven, dynamic and consistently delivering effective solutions in a fast-paced environment;
• have the ability to work collaboratively and independently when required;
• be meticulous with attention to detail;
• be open to learn;
• be objective oriented and commercially minded;
• have proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage;
• demonstrate a solid knowledge of website analytics tools and experience in setting up and optimising Google AdWords campaigns;
• be numerically literate, comfortable working with numbers, making sense of metrics and processing figures with MS Excel;
• be up-to-date with latest trends and best practices in online marketing and measurement;  
• have a recognised qualification in Marketing or related area;
• experience in Banking or Financial Services will be considered an asset;