Marketing Manager


We're a leading financial institution, a key player in the Maltese market and part of a highly diversified multi-national group of companies. Employing a team of 260 employees, the Bank offers a full range of lending and savings solutions to both personal and business customers. We strive to offer a highly personalised service through our network of twelve retail branches spread across the Maltese Islands.

We're a team of inspired people who believe that opportunities start with a conversation.

Duties & Responsibilities

Reporting to the Head of Unit, you will be responsible to:

  • develop tactics to execute the marketing strategy and plan to drive customers to the Bank’s channels;
  • deploy and own the implementation of successful marketing campaigns from idea generation, concept creation to full execution;
  • brainstorm new and creative growth strategies;
  • manage social media and digital platforms including growing organic traffic and paid acquisition, generation of content, pay per click campaigns, publicity, lead generation campaigns, copywriting and performance analysis;
  • plan and produce engaging content for website, press releases, articles, interviews, speeches, speaker notes and reports;
  • build strategic relationships and partnerships with key stakeholders, agencies and vendors;
  • prepare and monitor the marketing budget on a monthly basis, allocate funds and compile variance reports with analysis;
  • measure and report on the performance of marketing campaigns, provide insight and assess effectiveness against objectives;
  • execute and manage a CSR Plan in line with the bank’s ESG strategy and objectives by identifying initiatives worth supporting;
  • identify and maximise marketing opportunities through digital banking platforms linking with customer habits and products and offers that the bank has or may develop;
  • support the commercial drive of the bank, increasing customer value and satisfaction in order to meet agreed targets and objectives;
  • understand Product and services offered by bank, analyse related customer behaviour and devise plans and initiatives to promote in line with overall bank’s objectives;
  • organise and manage events with a keen attention to detail; and
  • handle any other duties which may be assigned by the Head of Department in the interest of the smooth running of the Unit and the Department.

Competencies & Experience

The potential candidate should also have a positive attitude, be well-organised, meticulous with a hands on approach to work.

You must:

  • have excellent verbal, formal written communication and social skills;
  • have excellent planning, organisation and time management abilities;
  • have excellent project management skills;
  • be creative and innovative mindset with a good sense of aesthetics;
  • be flexible, manage priorities whilst remaining calm under pressure;  
  • be highly motivated, self-driven, dynamic and consistently delivering effective solutions in a fast-paced environment;
  • have the ability to work collaboratively and independently when required;
  • be meticulous with attention to detail;
  • be open to learn;
  • be objective oriented and commercially minded;
  • have proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage;
  • demonstrate a solid knowledge of website analytics tools and experience in setting up and optimising Google AdWords campaigns;
  • be numerically literate, comfortable working with numbers, making sense of metrics and processing figures with MS Excel;
  • be up-to-date with latest trends and best practices in online marketing and measurement;  
  • have a recognised qualification in Marketing or related area;
  • experience in Banking or Financial Services will be considered an asset;

Apply Now

Thank you for your interest. Please complete the form below and we’ll look to get back to you as soon as possible.

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